Traditional real estate marketing tools include bandit signs and billboard signs, but there are other real estate marketing tools that are still useful to many professionals in the industry.  Of course, online real estate marketing tools are the ones that bring in the most sales and leads, yet one must not relegate other useful tools offline that can are still being used by the most prolific real estate agencies today.


Here are some of the offline marketing tools used by successful real estate agencies today.  These offline tools are still effective today even though the online marketing tools are now very popular.


Hosting a real estate broker event is something that can connect you with people in the industry about the topics that are important to you.  This broker event will help you be current with the real estate market situation and this can help you write something new in your blog, of help you update your marketing strategies, and work with others in finding clients that you need and which they have no need of.


Many successful realtors at still use the print media marketing tool.  The design and the materials you use for printing should mark your professionalism.  Many clients read print media and this is the reason why you need to get your message straight to them.


Support local organizations and charities in your community as a way of giving back.  There are a number of community projects that you can support.  This sponsorship will establish you as a pillar of the community and you name will become instantly recognizable.  So when a community members' friends of family are looking for a real estate agent, then you will be the first ones in the minds.  A good organization to support is that which is in line with your message and values.


You can do a press release if you want to establish your agency as the 'go to' firm in your area.  A timely, well-informed press release which will address the latest topics and news in your area can benefit your agency well.  News and program directors in your area will recognize you and may contact you for matters in which your expertise is needed.  Your sales and referrals can increase when your agency becomes a household name which they can be confident with. For more facts and information about real estate marketing, visit


If you give free real estate seminars to show potential investors how to enter the market or show people how to get the most added resale value on their home, or any topic that  people are going to benefit from, then this will establish your authority and make people see you are someone helpful even without selling your services.  You can be seen as a helpful agency which will have its own rewards in the future.



 Integrating both online and offline marketing tools is the key to real estate marketing success.